We love supporting small, fun agile brands that make the world a better place.īecause once they’re in, the brand can naturally be themselves and keep these customers ‘in love’. Postie was instantly a little less ‘Postie’ and a little more about amplifying your message with other brands that care as much as you do. We rewarded these brands every time they shouted out another brand and ensure they were rewarded fairly for having strong customer relationships. Like-minded brands can host ads within each other’s emails, earning money for hosting and finding new customers. Late last year we launched Postie Collabs, and everyone who used it, loved it.Ĭollabs help brands find new customers every day in a way that their subscribers love. We set our minds to building a true community, where like-minded brands can support and promote each other’s brands in simple ways. That’s where the idea for Postie Collabs came about. And as most of you will know, the biggest challenge for most brands is finding new customers. The amazing brands we work with have loyal followers and customers who love them. Hundreds of brands worldwide–from bespoke shoes to handmade natural playdough to hair and beauty salons–already use Postie to reach their customers. Two years into running Postie, we started asking ‘How can we get that feeling every time we spend money?’ ![]() We wanted to experience that feeling more and wanted more people to experience that feeling. Maybe we even knew their dog’s name from following their socials. My family and I loved buying products from smaller brands, where we knew their story, knew how the product was made. The passion that sparked the idea for Postie came from that moment when you buy from a small brand and feel a real sense of joy and belonging. We’d succeeded in our aim of making email marketing a breeze for the business we loved, which got us thinking about why we started the business in the first place. Our solution of pre-building email campaigns using a brand’s most popular social content helps give their customers a truly engaging experience. Customers love campaigns that have personality in them– they get opened more and drive more clicks to our customers’ websites that are well above industry averages. Our email platform has now evolved into the best and fastest way to send emails. This was a testament to how much customers valued the ease of using Postie. She had the boat turned around, headed back to shore, got online, and approved the campaign before getting back on the boat. One customer told us a story of boarding a boat in choppy seas off the coast of Scotland when she suddenly remembered her Postie campaign was due to be sent. Our customers–and some had never used email marketing before–saw the value of being able to send smart, beautiful emails to customers in one click. Open and click-through rates were above industry averages across the board. Email marketing was no longer a time-consuming burden. Version #1 of our humble little email product had only one template, very little editing capability and didn’t require your approval before it sent your campaign out for you!Įven in the beginning, with these basic features and a team of just three, we got some pretty incredible feedback. ![]() Using your existing social content we helped you to create engaging email campaigns, emails that were more conversation with a friend and less hard sell. ![]() Our aim? To make it easy for the people behind these brands to use email marketing. We started out helping this incredible new wave of digital-first, personality-led brands to engage their customers. Let me tell you a bit more about how we started and what’s changing. To help you reach your customers, to build genuine engagement, drive sales and make life easier for you. We still exist to help our customers, the businesses we love–your business–succeed. Our name might be changing, and our mission evolving, but the important things won’t change. There are some exciting changes around here and we want to be the first to tell you about it.įrom today on, Postie will be called Ampjar.
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